ROOKS
ENUA
Case studyE-commerce

Serotoninn: Fashion e-commerce website case study

Custom WordPress e-commerce, connecting the designed storefront with product and content management.

Live website

Home page

Client
SerotoninnAn independent womenswear brand rooted between Germany and Kyiv, creating expressive, limited-edition fashion with a distinctive glam-meets-grunge aesthetic.
Type
E-commerceAn online fashion store featuring product collections, category browsing, product pages and a complete shopping journey.
Our part
Web developmentFull-stack implementation, responsive layouts, interactive elements and animations based on the supplied design.
Stack
Wordpress · GSAP · SWIPER.JSInteractive motion and scroll animations, product sliders, and the technologies associated with the live website.
Timeline
13 weeksFrom design handoff to the launch of the live fashion store.

About project

A Custom Wordpress Store

We built a custom WordPress store for Serotoninn, a young womenswear brand, from the supplied design, including the storefront, animations and product management. The project took 13 weeks. In 2026, the site received Awwwards Site of the Day, the Awwwards Developer Award and Awwwards E-commerce Honors.

featured collection themes on the homepage
5
product categories displayed in the main category navigation
12
core shopping interactions: favorites, shopping bag and checkout
3

The brief

The task

Build a custom WordPress store from the supplied design, including the storefront, animations and product management.

  1. <01> In · From the clientSupplied design
  2. <02> ROOKS · 13 WEEKSWeb development
  3. <03> Out · LiveCustom WordPress store

What we built

Three layers of one store: what shoppers see, what powers the sale, what the team manages.

  • E-commerce

    Custom e-commerce built on WordPress.

  • Front end

    Responsive layouts and animations implemented from the supplied design.

  • Admin

    Product and content management in the WordPress admin.

On the live site

Key features

Catalogue
Size filter, sorting, item count and three grid views.
Product cards
Available sizes and colours on hover, sale prices shown next to the original price.
Categories menu
12 categories, each with its product count.
Shopping tools
Search, favourites and bag.
Brand sections
Collections, campaign, who we are and publications with press and media coverage.
Newsletter
Email subscription in the footer.
Legal pages for the EU
Impressum, privacy policy (DSGVO), returns, shipping and payment, FAQ, terms and conditions, cookie consent with settings.
Euro prices + UA
Prices in euro and a UA language switch.
Serotoninn online store: screen 1 of 4
Serotoninn online store: screen 2 of 4
Serotoninn online store: screen 3 of 4
Serotoninn online store: screen 4 of 4

Your project

Planning an online store?

Send us your design. Dmytro replies within 1–3 business days.

Dmytro HrachovFounder, replies personally

hello@rooks.team

Let’s talk

Start with a conversation

Book a call

Tell us what you need to build, where the design stands and what matters for launch. We’ll discuss the technical scope and whether we’re a good fit.

Dmytro Hrachov, founder of ROOKS

Dmytro HrachovFounder, replies personally

Or write to:hello@rooks.team
I’m a
Required. We only use your details to reply to this request. Dmytro replies within 1–3 business days.