ROOKS
Case studyProduct

Emery English: online English course website case study

Marketing site and sign-up flow for an online English course.

Project facts

Client
Emery EnglishA structured English course from A0 to C1 with acted native-speaker videos and AI writing feedback.
Type
ProductMarketing site leading to the course platform, in English and Russian.
Our part
Web development [уточнить]Front end, animations and admin, built from the supplied design. [уточнить]
Stack
Next.jsMarketing site on Next.js, sign-up handed over to the course platform.
Timeline
[N] weeks [уточнить]From the supplied design to the live site.

About project

A Marketing Site for an Online Course

We built the Emery English marketing site on Next.js: the offer with a free trial, a three-step explanation of how the course works, results from student surveys, testimonials, pricing plans and the path into the course platform. The project took [N] weeks.

steps in “How it works”
3
pricing plans
3

The brief

The task

Build a marketing site that explains the course and moves visitors into a free trial on the platform.

  1. <01> In · From the clientSupplied design
  2. <02> ROOKS · [N] weeksWeb development
  3. <03> Out · LiveCourse marketing site

What we built

One path from first visit to the first lesson.

  • Front end

    Next.js pages built from the supplied design.

  • Sign-up flow

    Calls to action leading into the platform and the level test.

  • Pricing

    Three plans with the money-back guarantee.

On the live site

Key features

Hero offer
Free trial with no card and a short platform note.
How it works
Level test, classes and AI-checked writing.
Why it works
Acted videos, real accents and AI writing feedback.
Results
Survey numbers and community figures.
Testimonials
Student quotes with their level.
Pricing
3 months, 12 months and lifetime plans.

Website screens

Emery English web product: screen 1 of 4
Emery English web product: screen 2 of 4
Emery English web product: screen 3 of 4
Emery English web product: screen 4 of 4

Your project

Launching an online course?

Send us your design. Dmytro replies within 1–3 business days.

Dmytro HrachovFounder, replies personally

Let’s talk

Start with a conversation

Book a call

Tell us what you need to build, where the design stands and what matters for launch. We’ll discuss the technical scope and whether we’re a good fit.

Pick a time
Dmytro Hrachov, founder of ROOKS

Dmytro HrachovFounder, replies personally

Send project details

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Required. We only use your details to reply to this request. Dmytro replies within 1–3 business days.